“Be detailed, be specific, and you can go too wrong.”
In today’s blog post, I want to share the incredible story of Monique Svensson, the CEO and founder of Perfect Planner Company, who joined me in a recent episode of #NOFILTER to discuss her entrepreneurial journey and the art of organisation.
Monique’s path to success began at the theater. As a stage manager, she honed her skills in goal setting and meticulous planning. It was this background, combined with her personal need as a new mum and network marketer, that sparked the idea for a planner that could cater to the busy individual. The Network Marketing Manager planner was born, and it was the precursor to what would become the Perfect Planner Company.
Crafting Success: The Birth of a Business
Monique’s transition from the theater to founding Perfect Planner Company was not without its challenges. In the early days, she admits to expanding too quickly and releasing too many products without first cultivating a strong customer base. The financial overheads of a product-based business, she notes, are significantly higher than those of a service-based business. This was a lesson learned in the importance of pacing and understanding your market.
Despite these initial hurdles, Monique’s commitment to quality never wavered. She poured her attention to detail into creating planners that not only looked good but also provided real value to the user. Her Perfect Planners are designed to be an all-encompassing tool, guiding users through various phases of life and helping them visualise their time in a way that inspires and motivates.
Financial Foresight: Planning for Prosperity
Monique emphasises the critical role of financial planning, both in business and in personal life. She advises breaking down financial goals into manageable chunks to clear the mind and pave the way for success. During our conversation, she shared her approach to setting sales targets and mapping out revenue sources, which has been instrumental in the growth of her company.
One of the most significant challenges Monique faced was financing the launch of Perfect Planner Company. She opted to start with a paper planner instead of a more expensive app, a decision that allowed her to enter the market without overextending financially. This strategic choice highlights the importance of starting small and scaling with intention.
Customer Service: The Heart of the Company
Monique’s theater background also played a pivotal role in shaping her approach to customer service. Anticipating problems before they occur and being one step ahead are principles she learned backstage and has since applied to her business. This proactive mindset is evident in the way her team meticulously checks and packages each planner, ensuring that they meet the highest standards of quality.
The Power of Reflection and Mindfulness
In our fast-paced world, Monique stresses the importance of taking time to reflect and set goals. She advocates for a nightly routine of offloading thoughts and concerns to achieve clarity and peace of mind. This practice of reflection, gratitude, and mindfulness is not only beneficial for personal well-being but also for tackling goals with a clear head.
Setting Intentions and Sticking to Them
As we discussed New Year’s resolutions, Monique offered sage advice on setting meaningful goals. She recommends breaking down larger objectives into smaller, actionable steps to prevent feeling overwhelmed. This approach ensures steady progress and helps maintain focus on what truly matters.
The Key to Entrepreneurial Success in 2024
When asked for her top tip for entrepreneurs in 2024, Monique’s response was simple: “don’t give up”. She shared her experiences of overcoming numerous challenges and underscored the need for resilience and determination. Believing in your product or service and staying passionate are the cornerstones of navigating the entrepreneurial landscape.
A Special Offer for Our Listeners
As our conversation wrapped up, Monique graciously offered a special discount code for listeners interested in purchasing from Perfect Planner Company, ‘STEPHANIE10’. This gesture reflects her dedication to customer satisfaction and her desire to connect with her audience.
Final Thoughts
I want to extend my heartfelt thanks to Monique for sharing her journey and insights with us. Her story is a testament to the power of resilience and the impact of thoughtful planning. As we look ahead to 2024, I am inspired to start the year with a renewed sense of purpose and determination, and I hope you are too.
For those interested in learning more about Perfect Planner Company or purchasing their products, be sure to visit their Instagram page and website. Let’s embrace the lessons from Monique’s story and make this year one of growth, organization, and success.
- Website: perfectplannerco.com
- Instagram: www.instagram.com/perfectplanner.company
- Facebook: www.facebook.com/perfectplannerco
