GET ORGANISED FOR 2024: Interview with Perfect Planner Company CEO and Founder, Monique Sveinsson

“If you believe in what you’re doing, if you believe in your product, your service, if you love it, if you’re passionate about it, you have to go through with it.”

In this episode of #NOFILTER, Stephanie is joined by Monique Sveinsson, CEO and Founder of Perfect Planner Company.

Monique and Perfect Planner Company are the planning and organisation experts for business, life and home.

Perfect Planner Company Discount Code: STEPHANIE10

Timestamps

The journey of Perfect Planner Company (00:01:15) Monique’s background in theater industry and its influence on the company’s products.
The concept of the ‘perfect’ planner (00:03:46) Monique explains how Perfect Planner Company products help guide individuals through different phases of life.
Diversification of Perfect Planner Company products (00:05:08) Discussion of different planners and their importance for entrepreneurs and individuals in managing business and lifestyle aspects.
Monique’s career transition and the birth of the company (00:08:26) Monique’s transition from theater to network marketing and the creation of the company’s first planner.
The importance of strategy and planning (00:16:43) Monique’s initial steps in creating the company and the significance of thorough planning and research in product development.
Lessons learned in the R&D stage (00:22:15) Monique’s reflections on mistakes and her advice for entrepreneurs to protect themselves during the planning phase.
Mistakes and challenges (00:22:30) Monique discusses mistakes made in the first year and the challenges of building a customer base.
Financial overheads of a stationery company (00:27:47) Monique explains the high financial overheads of a product-based business and the importance of understanding the costs involved.
Importance of quality and investment in planners (00:32:29) Monique emphasizes the importance of quality in planners and the investment in organisation and planning for personal and business success.
Financial planning and sales targets (00:36:37) Monique discusses financial planning and setting sales targets.
Overcoming overwhelming situations (00:45:01) Monique discusses breaking down overwhelming financial goals into manageable steps for small business owners.
Financial challenges and business plan rejection (00:48:33) Monique shares the financial challenges she faced and the rejection of her initial business plan by multiple lenders.
Business growth (00:51:40) Monique emphasizes the importance of understanding every aspect of the business in the early stages of entrepreneurship.
Brexit and supply chain issues (00:59:04) Monique discusses the challenges faced due to Brexit and the impact of supply chain issues, including paper shortages and gold spiral shortages.
Customer-centric approach (01:07:53) Monique discusses how Perfect Planner Company prioritises understanding and meeting customer needs.
The importance of customer service (01:08:25) Monique discusses the significance of exceptional customer service and its impact on product quality and customer satisfaction.
The influence of theater on planning and organisation (01:08:56) Monique shares how her background in theater taught her to foresee problems and how this skill has been integrated into the design and functionality of the planners.
Reflection and goal setting (01:13:40) Monique emphasises the importance of reflecting, setting goals, and clearing the mind at the end of each day for entrepreneurs and business owners.
Work-life balance (01:17:21) Monique discusses the challenges of maintaining a work-life balance and offers advice on prioritising well-being and time management.
Tips for setting and sticking to resolutions (01:19:47) Monique provides insights into setting meaningful resolutions and breaking them down into manageable steps to increase the likelihood of success.
Advice for successful entrepreneurship in 2024 (01:23:39) Monique encourages entrepreneurs to persevere, problem-solve, and maintain passion and commitment in the face of challenges.